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What's on at Imbibe Live 2024?

Imbibe Live, the UK's premier event for the drinks industry, promises to captivate and educate attendees with an array of newly curated content.

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07 June, 2024

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Master of Malt Trade announces Clubman Trophy winner

Nick Collier, bar supervisor at Brighton Rocks, has taken Master of Malt's inaugural Clubman Trophy, after receiving several nominations.

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06 June, 2024

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Hapusa Himalayan Dry Gin launches the Forager’s Championship

Hapusa Himalayan Dry Gin has announced the Forager’s Championship - a call for the most creative and adventurous bartenders.

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13 May, 2024

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Master of Malt launches World Dram Day

Master of Malt announces the ultimate occasion for drinks exploration: World Dram Day!

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18 April, 2024

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The Art of Italicus Aperitivo Challenge announces its UK 2024 winner

Award-winning Italian aperitivo brand, ITALICUS Rosolio di Bergamotto is delighted to announce Brandon Stead from 45 West Gin and Cocktail Bar in Leicester as the UK winner of the 2024 Art of ITALICUS Aperitivo Challenge. Brandon has secured a spot in the upcoming final in Rome, where he will have the opportunity to compete for the Global title and a once in a lifetime trip and mentorship with Cafe La Trova by Julio Cabrera in Miami.

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20 March, 2024

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Q&A: Elliot Oxley from Alchemist on Passoã and the Porn Star Martini

1/ Hey Elliot, tell us about yourself and your role at Alchemist.

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19 March, 2024

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Master of Malt Trade launches the Clubman Trophy

Master of Malt Trade, the industry led wholesaler, are launching their own way to recognise those who might get overlooked in the hospitality industry - the Clubman Trophy.

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15 March, 2024

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The new face of Schweppes

Schweppes has appointed Josh Linfitt as its Prestige GB brand ambassador. He explains what his new role entails and what it means to him.

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07 March, 2024

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Franklin & Sons delivers first Sip & Savour training session

There are training sessions, and then there are next-level cocktail workshops that bring together top bartenders from around the country to learn and collaborate with each other. Sip & Savour, the first in a series of events from premium mixer brand Franklin & Sons, part of a year-long bartender advocacy programme, was no ordinary training session.

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07 March, 2024

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Beluga Vodka looks ahead to 2024

Beluga Vodka is a symbol of luxury and success. It blends craft and tradition with innovation and an unwavering dedication to quality and attention to detail at every stage of the production process.

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17 January, 2024

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Havana Club launches Cocktail Maestros competition

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Havana Club Cocktail Maestros Q&A

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Zonin 1821 and UK sommelier association collaborate to meet record demand for UK sommeliers

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Raffaele di Monaco on The House of Suntory DOJO advocacy programme

CLASS speaks to Raffaele di Monaco, UK brand ambassador at The House of Suntory, about the DOJO advocacy programme.

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29 October, 2023

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The Long & Short of It by The Borders Distillery - a blend that plays with time

Harnessing the power of fermentation to influence flavour, The Borders Distillery (TBD) has unveiled the second release in its experimental Workshop Series line, a limited-edition blend that plays with time.

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24 October, 2023

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Entries open for Torres Brandy Zero Challenge

Entries are now open for the Torres Brandy Zero Challenge – your chance to win €30,000 to make your sustainable bar project a reality.

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19 September, 2023

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Italicus and Pininfarina collaborate

ITALICUS, Rosolio di Bergamotto Aperitivo, has annouced a collaboration with Pininfarina, an iconic symbol of Italian automotive design and architecture.

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12 September, 2023

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The Fernet-Branca Barback Games returns

The Fernet-Branca Barback Games, a high-octane competition that sees bar teams from across the UK battle it out to win a much-coveted prize, will return for a fifth year, this year taking place in a new venue, The Steel Yard in Bank, London.

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01 September, 2023

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Andrea Montague on aged spirits serves for summer

CLASS speaks to Andrea Montague, head of advocacy at Edrington UK about the growth of aged spirits in summery drinks.

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01 August, 2023

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Entries open to Discarded's World’s Most Rubbish Bartender competition

Discarded Spirits Co. are once again seeking The World’s Most Rubbish Bartender as they launch their signature cocktail competition for 2023, encouraging bartenders across Europe to reverse needless waste.

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27 June, 2023

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All you need to know about Manchester Rum Festival

Dave Marsland’s sixth annual Manchester Rum Festival is on the horizon. He reveals the stats and highlights of the July event

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19 June, 2023

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Edrington UK introduces The Stillhouse Podcast

Edrington UK, supplier of whisky and cognac, has launched a podcast series, The Stillhouse Podcast, hosted by UK spirits expert, Becky Paskin.

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25 May, 2023

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Crystal Head vodka extends deadline for Creative Spirit Challenge 2023

Crystal Head vodka's Creative Spirit Challenge, which is returning this year after a four-year hiatus, has extended its deadline for entries.

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04 May, 2023

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Roma Bar Show returns this May for its third edition

The Roma Bar Show returns on the 29th and 30th of May, at the historic Palazzo dei Congressi in Rome and will host hundreds of brands and operators from the international spirits industry.

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03 May, 2023

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Chairman Reserve Spiced: an authentic spiced rum

Class chats to Dave Marsland, UK brand ambassador for Saint Lucia Distillers, about why authenticity matters when it comes to spiced rum.

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19 April, 2023

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Zonin UK to host portfolio tasting

Zonin UK is proud to announce its upcoming portfolio tasting at the Kia Oval in London on May 16th.

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12 April, 2023

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Project #173 launches comp to create new flavour

Project #173, founded by Atom Labs, has announced the launch of a competition that will see someone create a flavoured rum of their own design.

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28 March, 2023

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No.3 Gin Global Cocktail Competition Launches

No.3 Gin has announced the return of the Pursuit of Perfection Cocktail Competition for 2023, launching on 20th February.

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21 February, 2023

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Exploring the vineyards of Castello do Albola

Winemaker and director of Castello do Albola, Alessandro Gallo, shares his joy in a winemaking region of major historic importance.

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16 January, 2023

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Franklin & Sons launches ‘Drinks In Trade’ video series

Franklin & Sons is celebrating the remarkably independent and vibrant hospitality industry with the launch of its new vodcast series ‘Drinks In Trade.’

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14 December, 2022