William Reed will launch the inaugural list of Europe’s 50 Best Bars next year.
Joining The World’s 50 Best Bars, North America’s 50 Best Bars and Asia’s 50 Best Bars, this new regional list will celebrate the continent’s finest drinking destinations.
Emma Sleight, Head of Content for Europe’s 50 Best Bars, said: “We couldn’t be more excited to launch our new bar awards programme in Europe.
"Following the growing success of our regional lists in Asia and North America, we’re confident this new addition will become a vital part of the regional bar landscape, shining a light on both established and, excitingly, emerging destinations across the continent.
"The result will be a list of the most memorable bars experiences from the region, celebrating its passion, talent and hard work and providing a credible and trustworthy guide for discerning drinkers.”